Top Fashion Games in Brazil: Q3 2025 Performance Overview

In the third quarter of 2025, the fashion gaming segment in Brazil showcased intriguing trends across top-performing applications on a unified platform. Here's a detailed look at the performance of the leading five games in the category, based on Sensor Tower data.

Magic Fashion: Doll Dressup from XGame Global saw a notable rise in weekly revenue, starting from $1 in mid-July and peaking at $52 in early September. Downloads surged to a high of 217K in mid-August before tapering off to around 35K by the end of September. Active user numbers followed a similar upward trajectory, climbing from 96.8K to a peak of 346K in early September.

Fashion Queen: Dress Up Game by CASUAL AZUR GAMES experienced fluctuations in revenue, with a peak of $38 in late July. Downloads were strongest in mid-July at 79.8K, gradually decreasing to 33.7K by the quarter's end. Active users showed resilience, maintaining numbers around the 200K mark throughout the quarter.

Hair Tattoo: Barber Shop Game, also from CASUAL AZUR GAMES, had minimal revenue but maintained a steady download rate, peaking at 87.4K in early July and stabilizing around 45.8K by September's close. Active user numbers varied, starting at 182K and dipping to 89.6K by the end of the period.

Hair Salon: Beauty Salon Game by Bravestars Games demonstrated consistent revenue, peaking at $69 in early July. Downloads remained robust, peaking at 76.6K in late September. Active users were highest at the beginning of the quarter, with numbers around 294K, and ended with a slight increase to 204K.

Lastly, Magic Princess: Dress Up Games from YoYo Dress Up Games showed a late surge in revenue, peaking at $38 in late September. Downloads saw a significant increase, reaching 178K in early September. Active users grew steadily, from just under 10K in June to over 76K by the end of September.

For more insights and detailed analytics on these trends, visit Sensor Tower.